Your Customer Holds The Key They say the customer is always right… but right about what, exactly? This principle shouldn’t just apply to restaurant-goers who insist their steak is overdone. In fact, soliciting customer feedback shouldn’t just be a reactive strategy to see where you went wrong. Your customers can offer a wealth of information
What does it take to make it as a public speaker? If you have aspirations to be the next Tony Robbins or the star of a TEDxTalk, you have to know what to expect… and what will be expected from you.
Scaling Into A Team Scaling a team can be tricky business. If your business’ revenue has recently increased, you may be considering adding a few (or a few more) employees to your roster. This is a process called ‘scaling your team,’ and while it might be the right thing to do, it’s not always the
According to Clayton Christenson, a professor at the Harvard Business School, approximately 95% of new products created every year fail. Whether it’s the concept, design, or sale strategy, something goes amiss along the way, and the product falls into obscurity and ruin. So how can you prevent your product from becoming a part of that
Is marketing automation the way of the future? It certainly seems to be opening exciting new avenues for businesses of all shapes and sizes. So how can you make it work for you and your business? Using automation strategies to their fullest abilities is like harnessing an entire team through the power of the web.
Software comes in all shapes and sizes, and each serves a different purpose. Today, we’re going to talk about podcast hosting software: what it is, how to use it, and which one is the best choice for you. A podcast without a host site is like a novel without a publisher. Imagine, then, that your
The shortest distance between you and the business you want is sales, not marketing. Sure, marketing is critical. And yes, marketing and sales go hand in hand. But you market your business for so many other reasons besides sales, and it’s easy to get sidetracked if you don’t have your eyes on the prize. Five
Are you thinking about starting a podcast? Welcome to the club! Podcasts are a fantastic source of entertainment, self-expression, and an easy way to build a community. Eight Easy Steps For Starting A Podcast Here are eight actionable steps to get you started: Find Your Niche The first step to starting a podcast is to
We get a lot of emails on any given day. So that’s why there needs to be a very compelling reason for us to opt-in to a new email list. If you’re looking to grow your business’ email list, you’ll have to convince your email recipients that there’s a good reason to sign up. This
You’ve had a brilliant idea, and now you want to share it with everyone. Welcome to the wide world of podcasting! But before you get this show on the road, there are a few things you’ll need to do first. Podcast Creation Checklist Equip Yourself To get the job done right, you’ll need the right
According to a Certus & Markstein survey reported by BusinessWire in 2019, consumers are becoming more conscientious. That new focus is reflected in the brands they choose to do business with. That’s where savvy business partnerships come in. The Rise of Conscious Consumerism Buying from socio-and-eco-conscious brands is becoming increasingly popular, especially among the younger
Like any business, podcasting requires investment. That means putting in the time, effort, enthusiasm, and ultimately, money. Success in the world of podcasting hinges on your ability to monetize your brand, so sponsorships, memberships, and/or branded products are vital to the longevity of your podcast. Everything hinges on your ability to sell your ideas, expertise,
Securing funding is an essential part of any company’s operations. But cementing funding is about more than just coming up with a good idea. You have to prove that you’ve got a game plan too. A Show of Faith Very few people are willing to bank on an idea, no matter how good that idea
Why blend in when you’re born to stand out? At Elan Strategy Group, we believe it’s better to be different. After all, blending into the crowd won’t get you noticed. Here, it’s all about making your mark and proving that you have that “it” factor that sets you apart from the rest. Getting Noticed For
Sponsorships are the lifeblood of a podcast. If you want to turn your hobby into a business, you’ll need to secure financial longevity by getting some sponsors behind you. Monetizing Your Podcast Here are just a few of the ways podcasters make a living at their craft: Sponsorships Sponsors are looking to advertise their products/services
A podcast is only as good as its content. So to make sure your content sounds high-quality and professional, it’s essential to have the right tools to get the job done. Today, we’re going to learn about the best podcast equipment for all purposes and price points. Podcasting Equipment Tips 1. Budget-Friendly Podcast equipment doesn’t
Digital advertising is a powerful tool when harnessed correctly. Are you ready to make it work for you? Maximizing Your Digital Advertising Efforts Here are a few quick tips to get you digital advertising-ready. Prioritize Lead Generation It all starts with a strong lead generation strategy. This is the process of drawing in viewers with
If your business isn’t already on Instagram (IG), you’re missing a significant chunk of the market. The platform highly visual and designed to be mobile-first, so it stands to reason that its user demographic skews younger—predominantly 18-34, equally split by gender. There’s a cornucopia of untapped ad space here, and you won’t have to fight
Starting a podcast is an exciting new venture ripe with opportunity. But even the juiciest fruit can wither on the vine without the proper care and attention. Here are five of the most common mistakes new podcasters make and how to avoid them. Stop Making These Common Podcasting Mistakes! Failure to Launch It’s hard to
A podcast can be so much more than just a fun pastime. With the right tools, tricks of the trade, and a whole lot of dedication, you can turn your hobby into a thriving business. How? Read on to find out! Launching Your Podcast as a Business in Four Easy Steps 1. Ready for Takeoff
The average person probably has countless unopened emails in their inbox. The truth is that the majority of those emails will never get more than a cursory glance before being deleted. People just can’t absorb all the information they are bombarded with on a daily basis—which means most marketing emails go straight into the trash
When you’re starting a business the key is to have the money you need to invest in the business you want. There are a variety of options that are out there and the best is to maximize all of them. The first, of course is to research grants available to women owned businesses or start-ups.
It can be very mystifying to figure out how to start a podcast. When I first started into podcasting I was very much thrown into the fire. The publisher I worked for wanted to have a podcast presence and so they tasked me with launching a podcast division in our company. There was a lot
I love the smell of start-up. When I have a first call with someone who has an idea that needs to be unleashed into the world. There’s risk. There’s fear. There’s innovation and ambition. That’s why I love right now. Because the truth is that often times people are sitting on great ideas that will
