(So why is your branding generic?)
Branding is more than just a logo and standardized color palette. It’s the voice and visual style you use to communicate about your business in every situation and setting.
Think of your branding like the fingerprint of your business—it should leave a one-of-a-kind signature wherever you go.
A quick view of Elan’s Branding Process
Quality branding starts with an in-depth look into your specific market and target audience. We conduct this exploration in collaboration with you using 1:1 interviews featuring you as the guest expert of your market, as well as through your thoughtful insights provided in guided questionnaires.
We know that design decisions can be overwhelming, which is why we strive to make this process stress-free, successful, and fun. You’ll work with the Elan design team to create your logo, brand guide, web theme, and any other design pieces you need.
After design, you’ll transition to the content team to work on your messaging. Our copywriters merge audience psychology insights with experienced word-smithing to craft cornerstone messaging you’ll use for years.
Finally, design and content come together for you digital properties, including your website and social media pages.