Your Customer Holds The Key They say the customer is always right… but right about what, exactly? This principle shouldn’t just apply to restaurant-goers who insist their steak is overdone. In fact, soliciting customer feedback shouldn’t just be a reactive strategy to see where you went wrong. Your customers can offer a wealth of information
What does it take to make it as a public speaker? If you have aspirations to be the next Tony Robbins or the star of a TEDxTalk, you have to know what to expect… and what will be expected from you.
Scaling Into A Team Scaling a team can be tricky business. If your business’ revenue has recently increased, you may be considering adding a few (or a few more) employees to your roster. This is a process called ‘scaling your team,’ and while it might be the right thing to do, it’s not always the
According to Clayton Christenson, a professor at the Harvard Business School, approximately 95% of new products created every year fail. Whether it’s the concept, design, or sale strategy, something goes amiss along the way, and the product falls into obscurity and ruin. So how can you prevent your product from becoming a part of that
Is marketing automation the way of the future? It certainly seems to be opening exciting new avenues for businesses of all shapes and sizes. So how can you make it work for you and your business? Using automation strategies to their fullest abilities is like harnessing an entire team through the power of the web.
The shortest distance between you and the business you want is sales, not marketing. Sure, marketing is critical. And yes, marketing and sales go hand in hand. But you market your business for so many other reasons besides sales, and it’s easy to get sidetracked if you don’t have your eyes on the prize. Five
