Different Is Better, Here’s Why.

Why blend in when you’re born to stand out?

At Elan Strategy Group, we believe it’s better to be different. After all, blending into the crowd won’t get you noticed. Here, it’s all about making your mark and proving that you have that “it” factor that sets you apart from the rest.

Getting Noticed For All The Right Reasons

So how will you show customers and competitors that you’re the one to watch? Here are a few of our favorite strategies.

Market Differentiation

Your differentiation strategy is what makes you unlike all the other competitors in your field. It’s about highlighting the meaningful differences between what you do and what they do. It’s what tells your prospective customer, “Pick me!” Differentiation is an opportunity to show that you have something valuable to offer, and the “other guys” just can’t compare.

Know Thy Neighbor

As a savvy business person, it’s essential to have your finger on the pulse of your industry. That is to say, you should know what your competitors are up to. Analyzing the similarities and differences between your working models can help you formulate a more comprehensive strategy for standing out. Once or twice a year is enough—more than that, and you may inadvertently become a copycat by osmosis.

Look the Part

You can’t stand out if you look just like everyone else. Using simple content and site creation tools like Canva, Squarespace, Weebly, or WIX can make it easier to launch a business on limited funds. Still, if you really want to set the sector on fire, you’ll have to invest in good branding and custom web design. These features can help you stand out as a market leader in your industry.

Find Your Voice

In social media, voice and influence matter more than just about anything else. Finding your unique voice and being different will stop people in their tracks, grab their eyes, and make them look twice. Copying what others are doing, on the other hand, will relegate you to the ever-renewing (and often ignored) feed.

Are you feeling ready to take on the world of social media marketing? Use these tools and tips to adapt your brand and strategy. And remember, never be afraid to stand out from the crowd: what makes you different will help you succeed!


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