Are you thinking about starting a podcast? Welcome to the club! Podcasts are a fantastic source of entertainment, self-expression, and an easy way to build a community.
Eight Easy Steps For Starting A Podcast
Here are eight actionable steps to get you started:
- Find Your Niche
The first step to starting a podcast is to find your niche. Remember that a podcast made for everyone will attract no one. Don’t be afraid to get specific with your content: catering to the lowest common denominator will land you with a finished product that’s vague and bland. People listen to podcasts to find small pockets of expertise, humor, and social commentary. If you create something that you know won’t appeal to everyone, you’re on the right track.
The key to creating a good podcast is finding an underserved market and filling in the gaps. Otherwise, you’ll find yourself competing with the industry big guns—and in an oversaturated market, there’s a good chance your podcast will be overshadowed.
- Create Your Identity
Before you do anything else, you’ll need a name. Keep it short and sweet: you want something memorable that will stick with your audience. And before you seal the deal on your chosen name, be sure to check iTunes and other podcasting platforms to make sure that somebody else hasn’t already picked it!
Next is your podcast description, and again, you want to keep it short and snappy. Make your listeners a promise. Here’s what you’re going to hear during these episodes, this is why you’ll love it, and this is what will leave you wanting more. It’s your chance to prove that your podcast will stand out from the crowd.
- Brand Yourself
To help sell your podcast, you’ll need a good icon. Fortunately, Podcast Recipe can help you cook up the perfect graphic design for your brand. It’s all about readability, colors that pop, identification, and a slick, professional-looking final product.
- Get Mic’d Up
Your listeners are all ears – quite literally – so your podcast must have good quality sound. But no matter your preference, style, and budget, there’s a microphone out there for you. Check out Music Radar’s blog on microphones to find it.
- Polish Your Product
Even if your podcast is just stream-of-consciousness banter, you’ll probably need to do some touch-up editing. That’s why you need the right editing software. A little investment can go a long way when it comes to cleaning up your content.
- Find Your RSS Host
What’s an RSS host, you ask? Good question. RSS is a web feed that translates your content into a standardized format and allows various users and applications to access said content. Long story short, it’s the data aggregator that sends out your new episodes to podcasting platforms. So how do you choose the right one?
- Ready to Publish
So your podcast has been recorded, edited, polished, and now it’s ready to enter the digital realm for public consumption. How do you get it where it needs to go? Google, Apple, and Spotify are the big three in podcasting, so check out this article to learn about the steps for each.
- Promote Your Podcast
Now you’re ready to promote! Splash your podcast across various social media platforms, utilize email, and throw a (digital) launch party to celebrate your podcast’s debut. But throwing the perfect party isn’t always easy. Fortunately, Podcast Recipe can help.
Done-For-You Podcast Launching
At Podcast Recipe, we do more than coach you on your podcast launch. We come alongside you with done-for-you podcasting services from icon graphic design, RSS host set up and publishing, and marketing launch planning. Make sure that your podcast launch is a HIT.
Reach out today to learn more.
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