A podcast can be so much more than just a fun pastime. With the right tools, tricks of the trade, and a whole lot of dedication, you can turn your hobby into a thriving business. How? Read on to find out!
Launching Your Podcast as a Business in Four Easy Steps
1. Ready for Takeoff
The first step is launching your podcast. You’ve established your brand, recorded a few episodes, polished them up, and are now ready to launch your product into the big wide world. Check out this page for a step-by-step guide on how to launch your own podcast to great fanfare. If you need a backup for your launch, Podcast Recipe can help. Find out more at the end of this article.
2. Grow Your Sponsorships
For a podcast to succeed as a business, it will need sponsors. These are effectively the advertisers who fund your project and help you grow your finances. Of course, getting sponsorships is about knowing your brand and your audience.
For instance, if you host a healthy eating podcast, it probably doesn’t make sense to ask McDonald’s for a sponsorship. A much more productive partnership would probably be with an organic grocery store or a protein powder company. Know what you’re asking for, and know who you’re asking for it. Savvy marketing is all about building relationships with longevity.
3. Build Your Email List
To keep up the momentum of your brand, you have to attract listeners and keep them active and engaged. One way of upping listener engagement is to get them to join your emailing list. To do this, you can use lead magnets and quizzes in your podcast episodes, encouraging your followers to join your mailing list. And to ensure that they follow through, make sure to create a professional, eye-catching, and easy-to-navigate website for your podcast landing page.
4. Blast Off
You’ll need to bring out every tool in your arsenal to get your brand out there and engage potential listeners. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok are perfect for this—they’re free platforms that are also widely used and super accessible. This is a great way to garner attention while showcasing your sponsors. Other digital tools like Clubhouse and MightNetworks are also at your disposal, so it’s worth learning how to use them!
At Podcast Recipe, we do more than coach you on your podcast launch. We work alongside you, providing done-for-you podcasting services from icon graphic design, RSS host set up and publishing, and marketing launch planning. Working together, we’ll ensure your podcast launch is a HIT!