Email Marketing

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Establishing Your Business Benefits

According to Clayton Christenson, a professor at the Harvard Business School, approximately 95% of new products created every year fail. Whether it’s the concept, design,…

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Building Your Digital Team

Is marketing automation the way of the future? It certainly seems to be opening exciting new avenues for businesses of all shapes and sizes. So…

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How I Booked Myself Solid In My First Year in Business

The shortest distance between you and the business you want is sales, not marketing. Sure, marketing is critical. And yes, marketing and sales go hand…

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5 Ways to Grow Your Email List

We get a lot of emails on any given day. So that’s why there needs to be a very compelling reason for us to opt-in…

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Partnering With A Mission

According to a Certus & Markstein survey reported by BusinessWire in 2019, consumers are becoming more conscientious. That new focus is reflected in the brands…

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Funding Your Future

Securing funding is an essential part of any company’s operations. But cementing funding is about more than just coming up with a good idea. You…

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Different Is Better, Here’s Why.

Why blend in when you’re born to stand out? At Elan Strategy Group, we believe it’s better to be different. After all, blending into the…

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Are You Ready For Digital Advertising

Digital advertising is a powerful tool when harnessed correctly. Are you ready to make it work for you? Maximizing Your Digital Advertising Efforts Here are…

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3 Ways To Improve Instagram Conversions

If your business isn’t already on Instagram (IG), you’re missing a significant chunk of the market. The platform highly visual and designed to be mobile-first,…

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Writing Great Subject Lines

The average person probably has countless unopened emails in their inbox. The truth is that the majority of those emails will never get more than…