Let’s make sure it’s communicating well
Today’s consumers want more from a website than a digital business card or scrolling billboard. They want to make a connection with your brand—to feel seen and heard.
This connection is the job of your website. We make sure your site lives up to it.
Your website shouldn’t be either
Too often websites follow cookie-cutter templates with the same storyline:
– The template is designed by a graphic designer who’s primarily focused on creating an attractive style (vs. a site that works toward your business goals).
– The content is laid out with the same bland progression:
Here’s who we are 
Here’s what we do Buy now.
This combination of style without substance is outdated and bad for business. Not only does it not set you apart in the market, but it fails to make a connection with your customers.
Elan websites are different. We combine expert strategy with customized design and professional storytelling to bring your site up to the standard your customers expect: a highly personalized, engaging experience that attracts curiosity and compels action.
How to leverage your entire digital footprint for maximum impact
Whether you’re building a new website from scratch, or need to update your current site, the steps toward a unique, high-quality customized site are simple.
STEP ONE: Every good website starts with strategy
Too often web projects start with design before laying strategic groundwork. At Elan, we think this is putting the cart before the horse.
All Elan website projects start with strategy. Specifically our team interviews you to better understand your business goals, industry trends, competitors, pricing, and marketing initiatives. From here we create a wireframe for your site that prioritizes functionality over looks.
STEP TWO: Design and copywriting build on a strategic framework
Once your website’s strategy is nailed down, then the design and copywriting process begins.
Our expert designers and copywriters work collaboratively with you to find the look and language that will best forge a powerful connection with your customer.
STEP THREE: Development on a powerful, easy-to-use platform
After design and copy are approved, your site moves into the final development phase. We utilize the powerful and versatile WordPress platform to build a site that looks custom but still gives you easy access to update and make changes on your own anytime.
A look at other businesses who’ve built sites with us
How to leverage your entire digital footprint for maximum impact
In today’s digital marketing space, your website is only one piece of your brand’s footprint. It’s critical that it works smoothly with your digital ads, social media, and email marketing strategies to maximize your opportunity for growth.
Learn more about taking your website to the next level by creating a full digital funnel with ELAN.
