We get a lot of emails on any given day. So that’s why there needs to be a very compelling reason for us to opt-in to a new email list.
If you’re looking to grow your business’ email list, you’ll have to convince your email recipients that there’s a good reason to sign up. This means exploring exciting new email initiatives that will get site visitors on board. After all, why would they want to join your email list unless there’s something in it for them?
Enter: the lead magnet. A lead magnet is a content marketing tool that offers value in exchange for customer contact details.
Lead Magnet Ideas That Work
Lead Magnets are a proven way to generate sales leads. You can think of it as the online version of a free Costco sample. Stumped for ideas? Here are my top five:
Everyone likes quizzes. Quizzes are a classic, ubiquitous lead generation strategy, and the reason they’ve stuck around is… well, they serve their purpose perfectly. They’re addicting, interactive, and so easy to do, which makes them ideal as lead magnets.
- Text Opt-Ins
Using their phone or SMS messaging device, customers can easily opt-in to whatever you have on offer. This strategy is particularly effective when paired with a call-to-action (CTA) or a free gift!
- Free Downloads
There’s a certain satisfaction that comes with getting something for free. Try to entice your visitors to join your email list to get free downloads that only a select few can access.
Webinars are all the rage these days, and if you’re offering valuable insights or services via webinar, all the better. Offering your email squad VIP access to your webinars is an excellent lead magnet.
The idea of exclusivity is worth a lot, and the thought of getting early special access to events can be a real draw for soon-to-be customers.
Using lead magnets to grow your email list is about offering something exclusive and unique to your prospective clientele. What do you have to say that sets you apart from the rest?