How To Market Your Speaker Business Even When You're Just Starting Out
What does it take to make it as a public speaker? If you have aspirations to be the next Tony Robbins or the star of a TEDxTalk, you have to know what to expect… and what will be expected from you. Learning the building blocks of how to market your speaker business gives you a roadmap for starting out.
If you want to be a speaker, you’ll need experience. Even if it’s just a small event with a few attendants, it allows you to show that you can entertain a crowd. If you have some nerves, small events are an excellent place to work it out and find your flow. Consider investing in a professional A/V team to record your session. Hiring a photographer and videographer may seem expensive if you’re just starting out, but it’s an investment in your future success. The content you get from that event can then be used for your speaker reel and marketing materials—more on those in a bit!
Public speakers should have, well… the public behind them. Even if they’re just from a few people, reviews can make or break your public image, so it’s best to have a few positive ones from the people who have hired you to speak.
A media kit is a professionally designed printable package that includes all your pertinent business information: things like your speaking topics, endorsements, audience reviews, photos, and more are ideal. Think of it as your media resume and cover letter.
Your speaker reel is made up of recorded clips of your public speaking, along with interview-style shots to give it a personal touch. Together, these will act as a video representation of what a potential client can expect from you as a public speaker.
To make it as a pro in the speaking world, you’ll need to earn a spot in the Speakers Bureau and/or hire an agent to book your jobs. This gives you and your work an added layer of professionalism, which can give you the edge you need against potential competitors.
While making it as a public speaker isn’t easy, having the right tools at your disposal can undoubtedly make it easier. Contact our team about how you can get support marketing your speaker business.