Your Customer Holds The Key They say the customer is always right… but right about what, exactly? This principle shouldn’t just apply to restaurant-goers who…
Your Customer Holds The Key They say the customer is always right… but right about what, exactly? This principle shouldn’t just apply to restaurant-goers who…
Scaling Into A Team Scaling a team can be tricky business. If your business’ revenue has recently increased, you may be considering adding a few…
According to Clayton Christenson, a professor at the Harvard Business School, approximately 95% of new products created every year fail. Whether it’s the concept, design,…
Is marketing automation the way of the future? It certainly seems to be opening exciting new avenues for businesses of all shapes and sizes. So…
The shortest distance between you and the business you want is sales, not marketing. Sure, marketing is critical. And yes, marketing and sales go hand…
We get a lot of emails on any given day. So that’s why there needs to be a very compelling reason for us to opt-in…
According to a Certus & Markstein survey reported by BusinessWire in 2019, consumers are becoming more conscientious. That new focus is reflected in the brands…
Securing funding is an essential part of any company’s operations. But cementing funding is about more than just coming up with a good idea. You…
Why blend in when you’re born to stand out? At Elan Strategy Group, we believe it’s better to be different. After all, blending into the…